The beginnings
The story of the brand began when Louise was studying modern literature. During this time, she was introduced to sculpture. This activity gave her a renewed taste for manual work, a passion that had followed her for a long time. Then, one day, something clicked. Sculpture gave her the desire to make her own jewelry. A jewel that matched her current desires. Sitting on the floor of her apartment, Louise brings her ideas to life. A pair of pliers, some pearls, a few chains, an audio book in her ears... Little by little, her Parisian apartment takes on the air of a workshop.
One thing leads to another
From selling at designer salons to opening an Instagram account and then a website, Louise's life has been turned upside down by the increasing orders. Soon, she had to choose between the security of her studies and her passion for creation. In 2012, she finally decided to take the plunge and create her own jewelry brand!
Louise Damas, it’s also the adventure of a persevering young woman who learned by meeting craftsmen to bring her ideas to life. Whether it's crimping, welding or metalworking, it's by their side that Louise acquires the know-how she needs to create her increasingly complicated collections. Today, supported by the same team of craftsmen as in her early days, she continues to create her collections with respect for human and environmental values.
In 2022, Louise Damas marks 10 years of history.
10 years of jewelry, splendid icons and beautiful everyday heroines. 10 years of women's stories, but above all 10 years of memories.
6 rue du Château d'Eau: a shared adventure
One day, Louise met Claire, the creator of the leather goods brand Fauvette Paris. In 2015, they teamed up and imagined a unique place: a workshop-boutique where they exhibit and manufacture their creations in front of the curious eyes. Welcome to Passage Doré: a concept-store that houses their own creations and all the curiosities they thrift and assemble in a shared universe.