Where it all begins
Louise grew up in a creative environment. Her mother, Pascale, designed and sewed clothes for Louise and her sister Jeanne when they were children, and now makes clothes for her grandchildren. It was her education bathed in creativity and sharing that gave her the desire to make jewelry that can be kept and passed on.
Today, Louise finds inspiration in everything that surrounds her. Her readings on a café terrace, a vintage cufflink, an aged blue borrowed from a toile de Jouy, the details of a work of art, the women she spends time with and timeless feminine icons.
The brand's collections blend vintage and modern inspirations. Our jewels are designed to enhance every woman's personality and suit every style. Our story is linked to yours, close to your neck, against your wrist or on your finger.
Louise’s idea of jewelry
Louise loves to create timeless pieces that pleases as much the woman you were yesterday as the one you'll be tomorrow. Her love of hoop earrings has made them the brand's signature jewelry, which she reinvents with each new collection.
More than just an accessory, Louise Damas jewelry dresses you up, and even better, acts as make up: a touch of gold around the face is enough to illuminate it. And there's no need to overdo it: each piece is designed to show you off without ever disguising you.
Creation with high standards
Self-taught, Louise was no jewelry expert when she launched her brand. But what may have seemed like a shortcoming actually turned out to be a quality: it allowed her to retain a great deal of creative freedom, and thus to push back the challenges of technique.
The creation process
Each jewel is a unique creation that you won't find anywhere else. They are the result of a long process of reflection, research, testing and retouching that takes several months to complete.
Once the inspiration has been found, Louise creates her prototypes by exploring different techniques: modeling, sculpting, engraving, imprinting, hammering, paper models, 3D modeling... And because an everyday piece has to be comfortable, she pays particular attention to weight, size, fit... Every detail is important!
Jewelry with meaning
For over 10 years now, our convictions have been at the heart of our collections. Divided into three pillars, they give rhythm to the growth of our brand.
Made in France: all our jewelry is handcrafted in our Paris workshop, the same one since the very beginning. Each stage of creation is carefully carried out with respect for traditional craftsmanship.
Committed: to produce less, but better, we are committed to a list of sustainable development principles, in terms of working conditions, the origin of our materials and the longevity of our products.
Feminist: Louise Damas is a brand designed for women, by women. Women are everywhere and inspire Louise every day: each of our collections is named after a heroine, famous or not. Madeleine, Georgia, Niki... These women have all left their mark on history in their own way, and deserve to have their stories told in our own way.